Evolution and Revolution in the Digital World

Question: Discuss about the Evolution and Revolution in the Digital World. Answer: Introduction: The evolution and the revolution in the digital market mainly refer to the change to digital technology from mechanical technology. The beginning of the information age is marked by the introduction of the digital revolution (Tiago et al.). The revolution and evolution in the sports market has lead to the introduction of Snickometer in the sports market that helps in televising cricket. This in turn has lead to the development of the experience of the players. The revolution and the evolution in the digital world has also led to the introduction of the player analysis technology (PAT) uses sensors like gyroscopes and accelerometers to record different data from the players. Literature Search The revolution and evolution in the digital world has changed the technology completely in the sports market. Snickometer is a technology that is used in televising cricket to graphically analyze sound and video. It also shows the noise frequency in order to find out whether the ball touched the bat before going to the fielder. The third umpires mainly use Snickometer in order to take a correct decision. However, the revolution has also introduced Hot Spot that is considered more accurate as compared to Snickometer. It is an infrared imaging system used to determine where the ball has struck before reaching the fielders. This technology mainly makes the use of two cameras that is situated in the either end of the ground (Rock et al.). The Bowling Machine is another example of the revolution and evolution in the sports market that helped the cricketers to practice and expertise effectual skills. There are various type of bowling machine that are diverse in the ways they achieve the required delivery (Raza et al.). LED Bails had also led to the advancement of technology in sports market. The Bail glows once the ball struck the bail. The LED Bails is a costly solution to notice the falling of balls. The bail determines whether the wicket is broken in one thousand fraction of a second. The revolution and evolution in the digital world has also led to the technology advancement in the field of football. The Foam Technology is a form of technology that is mainly applied by the referee to the field. Temporary foam acts as a visual marker for use by both players and referees in order to designate the minimum distance that must be maintained by the members of the opposing team. The butane evaporates eventually, leaving only water and surfactant residue on the ground. Babolat Pop is technology advancement in the field of tennis that helps the players in Tennis to monitor a host of useful data. It looks like a smart wristband. The data generally includes groundstrokes, serves, volleys and power. The player analysis technology (PAT) uses sensors like gyroscopes and accelerometers to record different data from the players (Park et al.). The revolution in the digital world has led to the introduction of Pulse Play that is mainly designed for the tennis players. Play Sight is an ingenious tennis coaching system that is designed for clubs. The system mainly tracks serve speed, accuracy, distance covered and the types of scores. The data are mainly recorded after analyzing the moves of the players. The sports markets are looking for the ways that will help to capitalize on the mobile technology in order to enhance the experience of the individuals. Most of the young people prefer the mobile devices to watch their favorite sports rather than television. The individual prefers to bring the Smartphone in the stadium that led to the introduction of WIFI systems in the stadium. Previously, buying the sports tickets was harassment. However, the revolution in the sports market has given the opportunity to scan the sports ticket in the Smartphone before entering the Stadium (Shank and Lyberger). Background of the Research According to the report, we are aware of the fact that as the technology has continued to advance, the companies are no longer constrained by the manual production and distribution. The advancement led to the introduction of technology that measures the speed of the ball from one end of the pitch to another. The technology has helped to enhance the performance of the players as they are able to measure the performance of the players. The revolution and evolution in the digital market has advanced the technology that shows the revolution per minute through a counter. The revolution has also introduced a stump camera that looks like a small TV stuffed inside a hollow stump. This camera helps to generate exclusive view of play for action replays. The coverage of sports has formed a main constituent of media content all the way through the diverse stages of the growth of communication technology. The revolution in the sports market has also led to the increase in the online live text commentary of the sporting events. The media channels that used to broadcast sports events are now able to use the technology to share the information at a much faster pace. The revolution has led to the advancement of the international distribution of the sporting content. This had led to the rise of the international sporting culture (Hoye et al.) Research Question The research question that will mainly highlight the benefits and problems related to evolution and revolution in the digital world are as follows: 1. How will the evolution and revolution in the digital world help to enhance the experience of the players? 2. How will the evolution and revolution in the digital world will be beneficial for the sports market? 3. How will the advancement in the digital world increase the revenue in the sports industry? Aims and objectives The aims and objectives of the research are to analyze the evolution and the revolution in the digital and the effect that they have on the sports market. The revolution in the digital world has helped the individuals to stay connected to the world. The sports markets, in turn, reap the benefits. The revolution in the digital world has enhanced the experience of the spectators. The objectives are as follows: 1. To improve the experience of the individuals who are passionate about sports 2. To lead to the development of the sports market References Hoye, Russell, et al.Sport management: principles and applications. Routledge, 2015. Park, Eunil, et al. "Determinants of player acceptance of mobile social network games: An application of extended technology acceptance model."Telematics and Informatics31.1 (2014): 3-15. Raza, Ali, Olaf Diegel, and Khalid Mahmood Arif. "Robowler: Design and development of a cricket bowling machine ensuring ball seam position."Journal of Central South University21.11 (2014): 4142-4149. Rock, R., et al. "The 5 th umpire: Automating crickets edge detection system."Journal of Education, Informatics Cybernetics11.1 (2013). Shank, Matthew D., and Mark R. Lyberger.Sports marketing: A strategic perspective. Routledge, 2014. Tiago, Maria Teresa Pinheiro Melo Borges, and Jos Manuel Cristvo Verssimo. "Digital marketing and social media: Why bother?."Business Horizons57.6 (2014): 703-708.